Design at the end of the world

Physical UX

Real-world UX situations, Theme Parks, Shopping Centres and anywhere that requires user influence to drive desire.

A wall painted with 'we renew broken hearts' at DIsney's Animal Kingdom.

11 min read

Theme Parks
Physical UX

Disney’s Animal Kingdom: Design Inspiring Conservation

Logo in the shape of a dinosaur skull

2 min read

Digital UX
Physical UX
Theme Parks

The subjectivity of user experiences

A person holding a map of the Magic Kingdom Theme Park

2 min read

Digital UX
Physical UX
Theme Parks

Guiding without a map

The Tree of Life - Disney's Animal Kingdom

4 min read

Digital UX
Physical UX
Theme Parks

Theme parks: the ultimate in user experience?